Attitude Drinks Incorporated is an innovative beverage, brand development and marketing company with a focus on delivering experiential, functional and healthful beverages. Attitude's competitive advantage lies not only in its innovation but in its experienced and highly professional team who provide expertise in beverage innovation, market/trade introduction, product implementation, and marketing initiatives.
Along with strategic partnerships and strong market positioning, Attitude is committed to identifying new space and opportunity in an ever evolving energy drink market. The result? Distinguished brands with unmistakable brand quality.

 

Designed for Positive Living

Attitude remains a premium brand development company providing beverages that meet the uncompromising high standards of the consumer. Encouraging potential and achieving long-term profitable growth drives the Attitude team to making the best use out of each opportunity. That opportunity began with Vis Viva™, Attitude's first developed brand launched in February '08. With Attitude's sights set on the premium energy drink and functional beverage categories, Vis Viva™ is to be followed by products currently in the exploration and development stages.

 

Phase III Recovery™

Exercise Recovery the way Mother Nature Intended it!
Attitude Drinks has developed a revolutionary new protein recovery drink that we wish to introduce to you. We have enhanced the natural nutrition found in low fat milk by utilizing current scientific research, new processing techniques and state of the art packaging.

Phase III™ is reduced sugar, low fat, grade A flavored milk that features 29% less sugar and more than 2 times the protein of regular chocolate milk. In creating this revolutionary drink, we filtered out lactose and much of the sugar naturally found in low fat milk. While Phase III™ has no protein added, the concentrated mineral and nutrient rich milk provides 35 grams of protein and the taste and mouth feel of low fat chocolate milk. This process enables strategically balanced protein and carbohydrate levels and fortification with a robust list of nutrients and electrolytes. Phase III™ is packaged in 14.5 ounce re-sealable, environmentally "green" bottles.

Nutrition Facts
Serving Size 14.5 fl. oz. (429mL) Servings Per Container 1
Amount Per Serving
Calories 330	Calories from Fat 45
	% Daily Value
Total Fat 5g	8%
Saturated Fat 3g	15%
Trans Fat 0g
Cholesterol 35mg	12%
Sodium 120g	5%
Potassium 500mg	14%
Total Carbohydrate 36g	12%
Dietary Fiber 3g	12%
Sugars 32g
Protein 35g
Vitamin A 20%	Vitamin C 100%
Calcium 80%	Iron 30%
Vitamin D 45%	Vitamin E 30%
Niacin 100%	Vitamin B6 100%
Vitamin B12 100%	Biotin 100%
Pantothenic Acid 100%	Phosphorus 70%
Iodine 30%	Magnesium 30%
Zinc 2%	Selenium 10%
Copper 30%	Manganese 30%
Chromium 30%	Molybdenum 30%
* Percent Daily Values are based on a 2,000 calorie diet

Ingredients: HIGH PROTEIN REDUCED SUGAR LOWFAT MILK, SUGAR (SUCROSE), COCOA (PROCESSED WITH ALKALI), CELLULOSE GEL, MALTODEXTRIN, NATURAL FLAVOR, SUCRALOSE*, CELLULOSE GUM, MAGNESIUM PHOSPHATE, CARRAGEENAN, SODIUM ASCORBATE*, NIACINAMIDE*, VITAMIN A PALMITATE, CALCIUM PANTOTHENATE*, VITAMIN E ACETATE*, FERRIC PYROPHOSPHATE*, PYRIDOXINE HYDROCHLORIDE*, VITAMIN D3, MANGANESE SULFATE*, CUPRIC SULFATE*, BIOTIN*, POTASSIUM IODIDE*, CHROMIUM CHLORIDE*, SODIUM MOLYBDATE*, SODIUM SELENITE*, CYANOCOBALAMIN*

* - Not In Regular Lowfat Chocolate Milk

Allergens: Contains Milk

 

Background Research & Information Links

UNO Athletes Chug Chocolate Milk-
KETV - Omaha, Nebraska

Got Milk? Try Chocolate After Your Workout
Fitness Magazine

Chocolate Milk: The New Sports Drink? -
CBS News

Drink of Champions--Chocolate Milk?-
Indiana University Research and Activity Magazine

Study Suggests Athletes Should Re-Think Their Drink
International Journal of Sport Nutrition and Exercise Metabolism
whymilk.com

Chocolate Milk -The Ultimate Sports Drink?
nutrition.suite101.com

Got Milk? Try Chocolate After Your Workout
fitnessmagazine.com

Chocolate Milk's 'Natural' Muscle Recovery Benefits Match Or May Even Surpass A Specially Designed Carbohydrate Sports Drink -
medicalnewstoday.com

 

TESTIMONIALS-Ready for Change

I just wanted to take a minute to relate my recent experiences with Vis Viva. As you know, this past week due to unforeseen circumstances, I was working double shifts. During regular business hours I am a clinical veterinarian in the academic world and in the evenings I was working as an emergency veterinarian at a local 24-hour clinic. I was not averaging but 4 hours of sleep per night due to the large number of emergency cases at all hours of the night. Anyhow, on your suggestion, I started each morning with a Vis Viva™ while riding the Metro-rail. As you know, I am a connoisseur of low-calorie energy drinks and it was hard for me to deviate from a sugar-free red bull. I have to say, the flavor is superior and there is no lingering taste which the other has. I was also impressed in that I felt like I'd had a normal amount of sleep. I was not "up" or jittery and I didn't have that uneasiness in my stomach that can happen after drinking one on an empty stomach. I felt as if I had slept in my own bed and not on a couch in a dog boarding area. Thanks again for letting me try the Vis Viva™. I find it to be superior to the other beverages and I am looking forward to seeing it in my local stores soon.

Have a great day,
Dan

 

I also enjoyed meeting you. I tried a can of Vis Viva™, over ice, after you left. I was dragging a bit on this Friday afternoon. I have to say it is a very refreshing, light tasting berry dazzle. After about 20 minutes I felt more alert.

Kathi Allen

 

I have always been concerned about energy drinks because of the caffeine content which makes me jittery and uncomfortable. I tried Vis Visa on the recommendation of a friend and was very pleasantly surprised. In mid afternoon I sometimes become tired and lose ability to focus. Sipping a can of Vis Viva™ gave me the focus and energy w/o the jitters to get through the rest of the work day. I recommend it highly.

The drink is fantastic! Thanks again, that's the first energy drink I've had that didn't taste like a 9 volt battery. Good luck.

Matthew Somach

 

Hello,

I have always been skeptical of any new products or drinks that come out, and when you asked me to try your product I did it with the same skepticism. I consider myself a weight trained athlete and have been training for over 40 years. I am now 61 years old and my workouts have slowed down a bit. When I tried Vis Viva™ the first time I noticed the difference right away and blew through my workouts and afterwards I was not fatigued. I also noticed that I was more alert during the day and had a feeling of well being. At first I thought I was just imagining this, but after taking Vis Viva™ for over a week my workouts have become more of a pleasure instead of a task. I think that Vis Viva™ has a great future and I would like to see it in local stores in my area!

Ralph P. Barbagallo

 

As you had suggested I sampled my first Vis Viva™ in the early afternoon, when I started to feel fatigued from the day. I enjoyed the drink and did feel much better for the rest of the day. I thought it was great and I think you have a winner! Best of luck with it and I look forward to seeing it in all the stores. Thanks again.

Sincerely,
Joe

 

I love Vis Viva™
The first time I had a can of Vis Viva™ I was surprised by the quality of the product. Not only did it have the boost I needed in energy but it did have a great taste and all that with only 25 calories and nearly no sugar. Have to tell you that I'm getting hooked to Vis Viva™ and have quit drinking Red Bull and Monster for sure and did not get side effects like increased heart beat and shakes like when I was drinking Red Bull, in particular. Vis Viva™ does offer a much better and much healthier product that is refreshing. The most important is that the energy I get from a can lasts and is not an instant and short living boost like other energy drinks that have 5-10 times more sugar. Can't wait to see what Attitude Drinks has to offer in the near future. This team knows how to innovate in this very crowded and tough space. This is what makes the difference; just have a look at Vitamin Water and the huge popularity they are enjoying now.

 

The Board

Roy Warren - Chief Executive Officer

Roy G. Warren, one of the founders of Bravo! Brands in 1996, served as President and Director before being appointed CEO in 2000. When appointed CEO, Mr. Warren redirected the company's attention and resources toward developing domestic branded single-serve flavored milk. Identifying milk as a beverage rather than a "food", Mr. Warren lead the Bravo! Brands team to the pioneering of shelf stable milk in America. In August, 2005 he successfully completed a master distribution agreement with Coca-Cola Enterprises (CCE).
Upon that agreement, Bravo! launched the Nation's first vendible, shelf stable, plastic bottles to retailers and schools throughout America. Utilizing his 15 year experience as principal, partner, and founder in several securities brokerage firms from 1982 through 1996, Mr. Warren funded the growth of Bravo! Brands by raising over $70 mm in private capital placements. Mr. Warren departed Bravo! in April of 2007 and founded Attitude Drink Company, Inc. shortly after. Mr. Warren is currently 53 years old, has three adult children, and lives with his wife of 30 years, Martha, in North Palm Beach, Florida.

Mike Edwards

Michael Edwards enjoyed a very successful career in retail banking, beginning his career as key account manager for an esteemed market research firm. Mr. Edwards eventually joined Bravo! in 2000, becoming the EVP of Sales and Marketing in 2003. In 2006, Mr. Edwards was appointed Bravo!'s Chief Revenue officer and was responsible for the introduction and penetration of the Slammers brand into all 432 CCE sales centers nationwide. Having a keen sense of branding, product development and sales, Mr. Edwards handled all key accounts and distributors for Bravo!.
Having been directly responsible for all new product introductions and sales efforts through all chain customers, Mr. Edwards' efforts drove sales to an increase of approximately 500% in three years. Only forty-seven years old, Mr. Edwards is now proprietor of a service business in Stuart, Florida; he has four children and lives with his wife, Sherri, and twin boys in Stuart.

Jack Buckman

After college, Mr. Buckman tried several industries before he found his niche...the stock market. He went to work for Tucker Anthony & R. L. Day in New York in 1969 and worked his way to Managing Director before leaving in 1987 to join his good friend, John Reid, in an investment advisory firm as President. This firm eventually morphed into Buckman, Buckman & Reid, Inc., a full service broker dealer. At present, this firm employs over 40 financial professionals and manages client assets of over $750,000,000. Jack's older sons, Tom and Chip, are his partners in the firm.

Jack joined the Board of Center for Vocational Rehabilitation(CVR) in 1994 and was a member for ten years. At present, Jack is President of the Board of Directors for Aslan Youth Ministries, a Monmouth County Christian based non-profit working with at-risk kids in Red Bank, Tinton Falls, Long Branch and Asbury Park. Jack and his wife Mary have been married for 42 years and currently reside in Littlefield, NJ.

 

Management

David Brooks - Chief Financial Officer

David Brooks joined the Company as its Chief Financial Officer in February 2010 and brings more than 13 years of experience providing accounting, tax, financial and auditing services to organizations ranging from public and private start-up entities to public and private companies with revenues in excess of $700 million. Through his experience with national and regional public accounting firms, as well as tenure as the Chief Finacnail Officer of public start-up, David has developed significant expertise related to debt and equity financing structures, mergers and acquisitions, and operational and financial reporting controls. In addition to his passion for helping businesses improve processes and make informed decisions, Mr. Brooks also serves as an executive board member and Treasurer of the Chamber of the Palm Beaches.

Niki Fuller - Vice President, Brand Manager

Niki Fuller joined Attitude Drink Company, Inc. in October, 2007 as a member of the marketing team and currently holds the position of VP, Brand Manager. Her experience in brand management at Bravo! Brands Inc. and a clear understanding of the innovative beverage industry enables her to be a dedicated, confident supporter and catalyst of Attitude's mission. Her belief in corporate innovation lies in an understanding that at the end of the day, the value and strength of each company lies in its people and brand power. She is also responsible for PR compliance and ‘day-to-day' execution of each brand. Mrs. Fuller lives with her husband and daughter in Jupiter, FL

John L. (Jack) Shea - Executive Vice President, Sales

Jack Shea is Executive Vice President of Sales for the Attitude Drink Company. In this position, he is responsible for development of distributor networks and sales for Attitude products. Additionally, he is tasked with initiating and developing new business opportunities.
Previously, Mr. Shea served as Director of Business Development, Allied Brands for Bravo Brands. He was Vice President of Sales and Marketing for Tea Systems International (Liquid Tea Concentrate production and sales), Vice President Sales and Marketing, MVT Inc. (Motion Lenticular Point of Purchase material sales), and COO/General Manager, Halewood International / USA, Inc. (Beer, Wine and Spirits importing, sales and distribution.) Mr. Shea started in the beverage industry as a routes salesman for Joyce Beverages/New York which was the largest 7UP bottler in the US. He was General Manager when the company was sold in 1992.

Bill Fowler - Vice President, Controller

Bill Fowler joined Attitude Drink Company, Inc. in November 2007 and currently holds the position of Vice President, Controller. Previously, he served as the Accounting Manager at Bravo! Brands and has worked in various accounting capacities in small and medium size businesses. Mr. Fowler has an MBA from the University of Utah, B.S. degree in Accounting from the University of Tennessee, and a B.S. degree in Finance from Florida Atlantic University. Additionally, he has over 20 years service as an officer in the US Air Force, with duties in operations and various headquarters staff positions including the Pentagon and NATO.

Craig Peters - Senior Vice President, Operations

After enjoying 20 years of quality assurance and manufacturing operations experience at Quaker Oats and Unilever/Slim Fast, Mr. Peters became the QA Director for Bravo! Brands Inc. in 2006. Mr. Peters is responsible for day to day operations and quality assurance with regard to production, planning and quality systems as well as office and warehouse operations at Attitude Drink Company, Inc.

Jeffrey R. Stout, Ph.D., Chair

Jeffrey R. Stout, Ph.D., FACSM, FNSCA, CSCS is currently a Associate Professor and Director of the Metabolic and Body Composition Laboratories in the Department of Health and Exercise Science, at the University of Oklahoma. Dr. Stout is a Fellow of the American College of Sports Medicine, former President of the International Society of Sports Nutrition and Vice President of the National Strength and Conditioning Association. Dr. Stout has published over 100 research studies that focus on nutrition, exercise performance, muscle function and body composition in young to older populations. Furthermore, he has co-authored and co-edited 7 books on sports nutrition. Dr. Stout serves on the Editorial Boards of the Journal of Strength and Conditioning Research and Journal of the International Society of Sports Nutrition and is a regular reviewer for journals such as Medicine and Science in Sports and Exercise and Journal of Applied Physiology. He has also presented at national and international conferences since 1993. In July 2001, Dr. Stout received the Outstanding Young Investigator of the Year Award from the NSCA. In addition, that year he also won the Editorial Excellence Award from the Journal of Strength and Conditioning Research. Currently, Dr. Stout enjoys mentoring his graduate students who help to manage the various research activities in the Metabolic and Body Composition Laboratories. He also competes as a master's athlete in the Olympic sport of Judo.

Hector L. Lopez, M.D., FAAPMR, CSCS

Dr. Lopez is recognized for applying his diverse background in nutrition, exercise science, sports and musculoskeletal medicine, endocrinology & metabolism to improving not only the health and quality of life in his patients, but also athletic performance in recreational and elite athletes. Dr. Lopez directs patient care at his centers to optimize outcomes by combining the best methods from the fields of musculoskeletal medicine, pain management, exercise physiology, nutrition and physical rehabilitation. He received his training at the world renowned Northwestern University Feinberg School of Medicine - Rehabilitation Institute of Chicago. He is a Certified Strength and Conditioning Specialist (CSCS) through the NSCA, and holds a Masters degree in nutritional biochemistry with concentration in exercise physiology at Northwestern University. His research interests include: hormonal modulation and nutritional intervention to improve human performance and rehabilitation outcomes of injured patients. An active researcher, speaker and author, he has presented nationally and published articles and scientific abstracts on various topics related to nutrition, stroke, orthopedic injuries, chronic pain disorders, athletic performance, optimal aging, and physician-based exercise prescription.
Dr. Lopez is the founding partner and medical director of 3 facilities in NJ that focus on integrative rehabilitation medicine and human performance to treat patients with the full spectrum of orthopedic injuries ( Performance Spine & Sports Medicine, LLC. and Northeast Spine and Sports Medicine, PC.). Dr. Lopez is consultant to professional athletes and the nutritional supplement industry as product developer, researcher and writer.

Marie Spano, MS, RD, FISSN, CSCS

Marie Spano is one of the country's top sports nutritionists and a nutrition communications expert. She helps Olympic, professional and recreational athletes implement a nutrition game plan that will maximize their athletic performance. Marie also works with leading food, beverage and supplement companies on their PR and communications strategies. She has appeared on NBC, ABC, Fox and CBS affiliates on the east coast, written hundreds of magazine articles, trade publication articles, book chapters, e-zines and marketing materials. Ms. Spano holds an MS in Nutrition from the University of Georgia where she worked as a graduate assistant in the athletic department and a BS degree is in Exercise and Sports Science from UNC, Greensboro, NC where she ran Division 1 cross country.

Dr. Martha Garcia, PharmD, JD

Originally from Miami, Florida, Dr. Garcia received her Doctorate in Pharmacy from Creighton University in 1997 and Juris Doctorate in 2007. Dr. Garcia is a registered pharmacist in several states and has been practicing hospital pharmacy for 13 years. In addition, Dr. Garcia is a certified coach for USA Gymnastics. Dr. Garcia has consulted for nutrition companies on structure and functional claims on supplements.

 

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Contact ATTD.OB

www.attitudedrinks.com
Address:
Attitude Drinks Incorporated
10415 Riverside Drive, Suite 101
Palm Beach Gardens, FL 33410
Email: info@attitudedrinks.com
Phone: 877-799-5053
Fax: 561-799-5039

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